New James Bond footage thrills CinemaCon

accreditation
0:00
play article
Subscribers can listen to this article
Daniel Craig in No Time to Die.
Daniel Craig in No Time to Die.
Photo: Courtesy of MGM

  • A nine-minute clip from No Time To Die shook and stirred the audience at the CinemaCon summit in Las Vegas.
  • The clip shows Bond waking from an explosion in an Italian village, before plunging into a series of car and motorbike chases.
  • The film, which releases in September, has been delayed multiple times due to the Covid-19 pandemic.


New James Bond footage from historic Hollywood studio MGM shook and stirred the movie theatre industry's CinemaCon summit in Las Vegas Tuesday, as executives struck a defiant note about the future of the big screen.

A nine-minute clip from No Time To Die - billed as Daniel Craig's final 007 outing, and the series' 25th instalment - showed Bond apparently awakening from an explosion in a picturesque Italian village, before plunging into a series of car and motorbike chases.

In traditional fashion for the British super-spy, Bond inflicted violence on his foes using his fists, and deadly machine-gun gadgets fitted into the headlights of his Aston Martin.

The plot picks up after 2015's Spectre, with the loyalty of love interest Madeleine Swann (Lea Seydoux) now seemingly called into question.

"There's something I need to tell you," she says to Bond in the clip, after shadowy operatives converge on the agent. "I bet there is," he responds angrily.

Daniel Craig as James Bond and Léa Seydoux as Made
Daniel Craig as James Bond and Léa Seydoux as Madeleine Swann in No Time To Die.

The film has been delayed multiple times by Covid-19, and is of huge importance to movie theatres this year as Hollywood hopes to entice viewers back to cinemas despite the pandemic.

"Though we know it feels like a long time coming, it was important to us to release this movie when fans can watch James Bond, as it's intended to be enjoyed - on the big screen," MGM film chief Michael De Luca said, to a loud ovation.

No mention was made of MGM's recent acquisition by Amazon.

Long-standing Bond producers Barbara Broccoli and Michael G. Wilson have insisted that upcoming 007 films will still appear in theatres.

But the spy franchise was seen as a crown jewel in the $8.45 billion deal intended to boost Amazon's streaming presence, as competition intensifies in the on-demand market.

The annual CinemaCon sees Hollywood studios bring glitzy stars and never-before-seen footage to a Las Vegas casino to woo theatre bosses.

After a year's absence due to Covid, it is taking place again despite fears about the Delta variant, and A-listers have largely stayed away from this week's Las Vegas event.

But with nearly 90% of domestic theatres now back open, executives at Caesars Palace have repeatedly emphasised positive prospects for the big screen.

"There is only one way to create a billion-dollar movie franchise - show movies in movie theatres first," said Adam Aron, chair of giant movie theatre chain AMC.

No Time To Die gets its world premiere in London on 28 September. CinemaCon runs until Thursday.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24