- The Joburg Film Festival has announced the opening film, the Moussa Sene Absa directed masterpiece XALE.
- The film follows the life of Awa, a 15-year-old African schoolgirl who is happily living her teenage years alongside her twin brother Adama who dreams of Europe.
- The Joburg Film Festival takes place from 31 January to 5 February; tickets for screenings cost R80.
The Joburg Film Festival powered by Multichoice has announced the opening film, the Moussa Sene Absa directed masterpiece XALE.
XALE follows the life of Awa, a 15-year-old African schoolgirl who is happily living her teenage years alongside her twin brother Adama who dreams of Europe. This beautiful Senegalese feature immerses the viewer into a storyline of family values, love, life and betrayal.
The Joburg Film Festival line-up includes films from South Africa, Tunisia, Brazil, Seoul, Brazil, USA, Japan, Morocco and more, with a mix of feature films and documentaries showcasing stories that cross cultural boundaries.
To positively highlight the contribution of the Arts, Culture and Creative Industry in strengthening the Nation's Brand, Brand South Africa has teamed up with the Joburg Film Festival, which is an important platform for sharing South African stories and capabilities in the film industry.
"Film is a powerful platform that enables us to tell our stories and export them to the world at large in order to raise awareness and shape conversations to celebrate our successes and bring about change where necessary," says Mpumi Mabuza, Chief Marketing Officer (Acting) at Brand South Africa.
"In addition, the South African film industry is a significant contributor to the growth of the economy through job creation and sustainability, skills development and transfer and increased employee and household income. It is a sector that simultaneously promotes the country and contributes to its prosperity".
Joburg Film Festival details:
The festival takes place from 31 January to 5 February.
The event will showcase some of the finest films from over 35 countries across the globe, including 20 African premieres and 27 South African premieres.
Screenings will take place at Ster Kinekor Sandton (Sandton City Mall) and Maponya Mall (Soweto), Cinema Nouveau Rosebank (Rosebank Mall), The Bioscope (Maboneng) and Theatre on the Square (Nelson Mandela Square).
Click HERE to get tickets for R80.