Yet, the album Who You Are, rather than being a testament to Jessie’s in-your-face attitude consist of surprisingly ordinary pop fare. Sure, she’s not churning out cotton candy – her raspy voice and determined vocals make sure of that.
Opening track "Price Tag" featuring B.o.B sets the tone as it melds the R&B coolness with some of Jessie's spunk. However "Nobody’s Perfect" and "Abracadabra" fail to tap into that energy despite the poppy beats and as a result they quickly fade from your memory.
On "Who’s Laughing Now" Jessie adds her variation of the whole 'I got teased at school, but now I’m the one who’s cool' thing and while it is kind of sassy – it fails to stand out in its category.
Jazzy number "Momma Knows Best" brings some old-school pizzazz, complete with trumpets and soul-drenched vocals. She clearly has the vocal chops to pull it off, but with a second listen the track seems slightly out of place on an otherwise strictly pop/R&B contemporary album.
Another track that highlights Jessie J's trademark voice has to be "Big White Room", the only live track included on the album. Jessie’s vocal ability is profound and she seems to be able to control the high notes and the powerful grittiness of her voice quite well. But be warned – the vocal gymnastics does drag on a bit and if you are not a pop/R&B fan your ears will be bleeding by this time. Still – big up for not just pop-talking and bringing the original material.
But the stand out track of the album is undoubtedly the ballsy, brazen, explicit hip-hop firework that is "Do It Like a Dude". In it Jessie not only channels – but becomes a masculine, hard-core version of herself which sees her spitting out classic lines such as:
“Bang bang, hey pour me a beer. No pretty drinks I’m a guy out here. Rolling, rolling, rolling, rolling money like a pimp, My B.I.TC.H’s is on my dick like this.”
Opening lines for the addictive song are: “Stomp stomp, I’ve arrived!”.
And I think this is just what Jessie J is saying with this album. It’s not amazing, but it’s her ‘being unleashed onto the world’ album. Now that’s she’s here we’ll be seeing a lot more of her I think.