Jeremy Loops on his directorial debut and getting his feet moving for his new music video

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Jeremy Loops (Photo: Supplied by Universal Music SA)
Jeremy Loops (Photo: Supplied by Universal Music SA)
  • Jeremy Loops made his directorial debut with his music video for 'Til I Found You.
  • The Cape Town-based singer tells Channel24 what it was like stepping behind the camera for the first time, calling the experience "a rollercoaster".
  • Jeremy also tells us what it was like showing off his dance moves in the video with some fun choreography.

SA singer Jeremy Loops made his directorial debut with the music video for his track, 'Til I Found You

The video, which was released on 13 November, not only sees Jeremy step behind the camera for the first time but the muso also gets his feet moving, showing off his dance moves with some fun choreography.

Chatting to Channel24, Jeremy opened up about what it was like taking on the role of director, how he developed the concept for the video, and what it was like learning those catchy dance moves.

What was it like stepping behind the camera for your directorial debut?

A rollercoaster! At first, I was like, 'I can do this. I've shot things before.' But then you're in the pit of despair when you realise how many moving parts there are. Like, 'Oh, this was a stupid idea! Ha.' 

It was terrifying, but I was lucky to have a great, patient team, especially in my D.O.P (Director of Photography) Ross Hillier. And I had a very strong creative vision, so I figured as long as I stick to it, this thing won't be dumpster fire.

Being new to this role, were there any challenges you faced? 

So many challenges! Coordinating the team, working closely with the producer, casting team, dancers, and D.O.P to make sure we got things right. There are things you don't think about. But then, once you're rolling, you're fighting time and budget constraints, so there's this pressure where you're trying to get the perfect take, but you also need to be pragmatic about when the video needs to be turned in.

Directing is harnessing chaos, constraints and creativity to make something meaningful. I have deep respect for people whose craft this is day in, day out.

I love the concept of the video. How did you come up with it?

'Til I Found You has this duality to it. You know, if you listen to the lyrics, there's a lot of depth there. A lot of darkness, even. But then you hear the instrumentation, and that's all summer. This is especially punctuated in the contrast between the verses and the chorus.

So I kept having this idea of showing a character moving through all these spaces in search for who they are looking for, hence the multiple scenes and scene cuts, while also creating narrative levity in the chorus, hence the dance.

We went through a few different pitches with great directors, and this idea had just stuck in my head when I came up with it, and I figured it would be irresponsible to dismiss it.

We also get to see you showing off some of your dance moves. What was it like filming those dance scenes and learning the choreography?

Oh, ridiculous. So nuts. Here I was speaking to professional dancers trying to explain to them some of the moves I want to incorporate, and they would look at me like I was crazy. I didn't know the lingo. I still don't! But they were so gracious in trying to hear me out and try things that maybe even looked silly initially.

As for the more complex contemporary moves, a lot of that came from Stoan 'Move' Galela, the male lead. He was so patient with me. Teaching me step-by-step. Teaching me mechanics but also the power of intentionality. Like, with dance, people see a move and want to replicate it, but he'd say to me, 'intend to flow like this,' and suddenly the mechanics just clicked. They make more sense. It was fun.

The dancers in the video were incredible, can you share a little more info on how that collaboration came about and what was it like working with them?

They're legends. So great. Stoan 'Move' Galela and Vuvu Nompetsheni are their names, and I actually met them through Ross Hillier, who's an old friend of mine and the D.O.P on the music video. I shared the idea of incorporating some dance into the clip, and he told me Stoan's story because he had come past him previously and was always looking for opportunities to work with him.

I was just happy to be a part of their journey and working with them. They're both going to be stars; I'm convinced of it. And as to working with them, they're both consummate professionals. Focused, patient, intense but also playful all through our time on set. I can't sing their praises enough, and they bring such dynamism and magic to the video, it's crazy.

Tell us a little more about 'Til I Found You - what/who inspired the track?

'Til I Found You is about the search. For a person, for a feeling, maybe even the search for yourself. Of course, on the surface love is a big theme, as is connection, but I think it's a song about that never-ending introspection and pursuit of your true self. Once you find and love you, it makes it so much easier to love and connect with others, and one can't exist without the other.

Watch the video for 'Til I Found You here:

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