Phil Collins' In The Air Tonight got a boost in sales because of this viral video

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Phil Collins
Phil Collins
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  • Tim and Fred Williams reacted to Phil Collin's song In the Air Tonight on their YouTube channel and the video has gone viral.
  • In the video, the twin brother's listen to the song for the first time and become immediately hooked.
  • Since then, there has been a boost in the sales of the 1981 classic, Rolling Stone reported.


Twins Tim and Fred Williams recently discovered Phil Collins' In The Air Tonight, and their reaction to the track has seen sales of the song peak in the past few days.

The brothers run the YouTube channel, Twins the New Trend, where they post videos of themselves reacting to songs they've heard for the first time. 

One of those tracks was Phil Collins' 1981 hit, In the Air Tonight

In a video shared in late July, the brothers listen to the song for the first time and immediately become hooked. While one brother thinks the track could easily be the entrance song for a WWE wrestler, they're both taken aback when the drums kick in. 

"Phil's like, 'y'all sleeping on me, let's wake em' up'," they comment, saying that they've never heard a beat drop toward the end of a song, and calling it "unique". 

Well, the twins' love of Phil's track has drawn other people to it as well. Rolling Stone reports that, according to stats compiled by Alpha Data, on Friday and Saturday In the Air Tonight saw an "increase in sales of over 1 100 percent compared to the previous two days".

The publication adds that the song also saw over 4 600 digital sales in that time compared to the previous weekend where it was just "a few hundred". 

"Sales from Friday and Saturday exceed nearly the rest of the month prior combined."

This is not the first time Tim and Fred got an old school track trending again. According to Vice, the twins got Dolly Parton's Jolene trending when they featured it in a previous video.

Watch Phil Collins' In the Air Tonight below:

Compiled by Nikita Coetzee (Sources: Rolling Stone, Vice)

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