- South African band Watershed has been signed to a European record label.
- "It's great to be back in the European market again," says lead singer Craig Hinds.
- Their seventh studio album is set to be released on all digital platforms as well as CD and vinyl on 5 February 2021.
Since the release of Indigo Girl in 2002, South African band Watershed has gone on to achieve several gold, and platinum albums - now being signed to a European record label.
Almost twenty years after Indigo Girl topped the music charts, the independent European record label On-Stage has signed the band. The German-based label had their eyes on the band since they picked up on Watershed's 2015 album Watch the Rain, and decided to sign them for their next studio album.
For the band, this means that they will be able to leverage an international market that will put them on equal footing with the rest of the world.
"It's great to be back in the European market again," says lead singer Craig Hinds. "We've always had a fantastic fan base in Europe and the more people we can reach with our music the better."
It's no surprise that the band has made such an impact on the European market, having performed alongside some of the biggest names in the music industry; U2, Peter Gabriel, Beyoncé, Queen, Bob Geldof, Roxette, The Corrs and The Cranberries, to name a few.
Their honest music and thoughtful lyrics have resonated with people the world over, and this latest coup is testament and recognition to the timelessness and excellence of this homegrown South African brand.
The very real struggles of the music and entertainment industry through the Covid-19 pandemic has forced people to get back to basics. The band is no different and has embraced this opportunity to write and record music that they are truly proud of.
"We were planning on touring in 2020 alongside a new album to celebrate 20 years in the music industry. Lockdown forced us to focus on just the creativity with no distractions."
The seventh studio album, titled Elephant in the Room, is filled with songs that address the polarity of people and our failure to identify our own shortcomings, always looking outward and pointing fingers. "We're keeping it as raw as possible, focusing on our instruments and giving the songs space to tell the story," explains Craig.
The album is set to be released on all digital platforms as well as CD and vinyl on 5 February 2021, followed by a European tour in March.
Fans across the world will also be excited to hear that Watch the Rain and Harbour will also be released on vinyl.
"We see these two albums as well as the new one as part of our second phase in music," explains Craig, "Watch the Rain took us down a road that we feel really comfortable with, which was followed by Harbour which solidified our sound."