Taylor Swift's folklore breaks 24-hour streaming records

  • Taylor Swift's eight studio album, folklore exceeded 1.3 million copies sold globally in 24-hours.
  • folklore set Spotify's "global record for first-day album steams by a female artist" with 80.6 million.
  • folklore has sets the record as the most-streamed pop album on Apple Music in 24-hours with 35.47 million streams.


Award-winning artists Taylor Swift releases a surprise album titled folklore on Thursday and in under 24-hours broke streaming records across the world.

In addition to the album drop, Taylor also released a music video for Cardigan, which she wrote and directed.

In under 24 hours, Taylor Swift's eight studio album folklore sold over 1.3 million copies around the world. It also shattered "the global record for first-day album streams on Spotify by a female artist" with 80.6 million streams and delivered "the most-streamed pop album on Apple Music in 24 hours" with 35.47 million streams. 

Additionally, folklore set the U.S. and Worldwide Amazon Music Indie/Alternative Streaming Record.

folklore ranks as Taylor's highest-rated critically acclaimed album on Metacritic currently ranked 96.5.

Compiled by Graye Morkel