The American music industry will come to a halt on Tuesday 2 June as record labels take part in 'Black Out Tuesday' in support of the Black Lives Matter movement.
The initiative came about as a response to the death of 46-year-old George Floyd.
Floyd, an African-American man, died while in police custody on 25 May. Video footage widely circulated online shows a white Minneapolis police officer kneeling on Floyd's neck for an extended period even though the 46-year-old repeatedly mentions that he is struggling to breathe. Floyd's death sparked outrage around the globe, and in the US, protesters took to the streets to speak out against racism and police brutality.
"Due to recent events please join us as we take an urgent step of action to provoke accountability and change. As gatekeepers of the culture, it's our responsibility to not only come together to celebrate the wins, but also hold each other up during a loss," US distribution company and record label, Empire, shared on Instagram.
The label went on to describe the "Black Out" as "a day to disconnect from work and reconnect with our community."
Many music companies have shared similar posts on their social media including Sony Music, Def Jam Recordings and Warner Records.
US TV networks and online streaming services have also pledged their solidarity to the Black Live Matter movement, voicing their support on social media.
TAKE A LOOK AT POSTS SHARED BY RECORD LABELS BELOW: