WATCH | Adele shares preview of moving new single in Amazon's holiday ad

accreditation
0:00
play article
Subscribers can listen to this article
Adele
Adele
Photo: Screengrab/YouTube/Adele

Adele has given fans a preview of another track from her upcoming album, 30.

The song, Hold On, has been used in the new Amazon Holiday advert.

The ad shines a light on the reality of living with anxiety, following a young woman as she goes through her daily activities battling the illness. Her neighbour eventually reaches out to her with a kind gesture.

"I swear that I'm such a mess. The harder that I try, I regress," Adele sings as the character in the advert becomes overwhelmed by everything around her. "Every day feels like the road I'm on, might just open up and swallow me whole," another part of the song goes. 

The track picks up in tempo as the young woman makes a connection with her neighbour. 

Hold On is the second single from Adele's fourth studio album 30, following the hit Easy on Me

ALSO READ | See the tracklist for Adele's new album, including a duet of Easy on Me

30 will be available on 19 November.

Watch the ad here:

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed. 
Subscribe to News24