Cape Town – Steve Hofmeyr is once again, all over the headlines for all the wrong reasons.
HERE'S A TIMELINE OF ALL THE DRAMA:
23 October 2014 – The tweet that started it all.
17 March 2015 – Pick 'n Pay and Landrover withdraw sponsorship of Afrikaans is Groot.
3 March 2019 - Then in 2019 when Steve's addition to the line-up of Afrikaans is Groot once again made the headlines Channel24 reached out to as many of the sponsors as possible for comment and many were undeterred.
15 March 2019 - MTN announced that it will cut all ties with Afrikaans is Groot (AIG) due to Steve Hofmeyr’s involvement in the show.
26 March 2019 – The wheels come off as Toyota also withdraws sponsorship.
26 March 2019 – Trade union Solidarity then stepped in to make the event happen.
17 April 2019 – Several high-profile Afrikaans singers, including Bobby van Jaarsveld and Bok van Blerk, announced that they would boycott the annual Ghoema Music Awards due to sponsor MultiChoice's decision to drop a song by singer Steve Hofmeyr from the nominee list.
18 April 2019 - Steve Hofmeyr's son, Devon Hofmeyr, then claimed he was "thrown out" of the Ghoema Music Awards for standing up for his "language and culture" that was being "suppressed by its own people". However, when Channel24 reached out to the organisers, Suzaan Keyter, spokesperson for kykNET explained: "During the speech by Shihaam Domingo about the Hip Hop category two men stood up and tried to disrupt the speaker. Our security personal responded immediately and found that they had no accreditation or tickets for the evening. They were asked to leave and escorted out of the venue.,".
30 April 2019 – Multichoice announced, in a statement to Channel24, that they would no longer carry content including Steve Hofmeyr on their platform.
2 May 2019 - Steve Hofmeyr cancelled his DStv account, drove over his decoder, and threw his satellite dish off the roof of his house. The singer also offered 10 000 to a supporter who did the same.