What better way to celebrate living on a continent with such a vibrant, authentic sound than by tuning in to the hottest homegrown songs streaming from its soundwaves.
Apple Music is bringing African musicians to international ears – allowing listeners the chance to plug into the freshest tracks out of the African continent through their Africa Now playlist that gets updated every Friday.
Housing big-ticket as well as novice artists, the playlist gives African musicians a platform to showcase their craft and celebrate the unique and nostalgic sounds of afrobeats – from gqom to soul to hip hop.
Here are four artists to familiarise yourself with who frequent the Africa Now playlist and a little bit of background on their roots:
This Nigerian singer and songwriter, aka Ayodeji Ibrahim Balogun, is known for hits like ‘No Stress’ and ‘Reckless’ and has collaborated with the likes of fellow Nigerian artist Burna Boy as well as international artists like H.E.R and Beyonce.
Tumelo Manyoni, known professionally by his DJ alter ego Mr JazziQ, is a South African Amapiano DJ and producer who frequents the Africa Now playlist with his many hits and collaborations. Some of his biggest hits include ‘Woza’, ‘Vsop’, and ‘Tshepi’
Damini Ebunoluwa Ogulu, aka Burna Boy, is a Nigerian singer, songwriter, and rapper known for his catchy and iconic afrobeat tracks. With hits off like ‘On The Low’, ‘23’, and ‘Ye’, it’s no wonder he’s a regular on the Africa Now playlist. Burna Boy has also collaborated with Wizkid and international stars like Jorja Smith, Ed Sheeran, and Stormzy.
Emtee, or Mthembeni Ndevu, is a South African rapper. Best known for his debut single ‘Roll Up’, Emtee is quickly making a name for himself with follow-up hits like ‘We Up’, ‘Corner Store’, and ‘Ithemba’.
Accessing their latest tracks and more is simple and easy through Apple Music. The Apple Music app is available on iOS, Android, and Windows platforms and devices – giving you unlimited access on your smartphone, iPad, Smart TV, smart speakers and online at music.apple.com and letting you get your groove on from your sheets to the streets.
Get a feel for the playlist below:
Accompanying the Africa Now playlist you’ll find the Africa Now Radio – this segment showcases the latest African sounds and does not shy away from highlighting new forms of African popular music that blend traditional and contemporary sensibilities and sounds.
Africa Now Radio airs weekly on Sundays, making it the perfect backtrack for winding down your weekend with the latest sounds straight out of Africa. Stream it at 2 pm (Lagos, London), 3 pm (Johannesburg, Paris), 6 am (L.A.) 9 am (New York) on Apple Music at http://apple.co/_AfricaNow.
Returning customers also score 3 months of free Apple Music letting you find the perfect song for your every mood with ease.
Check out these incredible African artists and more with a few simple taps, listen to Africa Now only on Apple Music and browse the playlist every Friday to enjoy the latest music arrivals.
This post is sponsored by Apple Music produced by BrandStudio24 for Channel24.