From Mamma Africa to the world – how the Africa Now playlist is making African music global

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(Image: Pexels)
(Image: Pexels)

Pulling influences from across Africa, Afrobeats is known for its mid to high tempo percussion beats. These are complemented with minimal, repeated lyrics along with some jazz and funk elements that lift and lighten the sound – creating a unique complex hybrid rhythm experience that’s recognisable within the first few seconds. 

This homegrown genre of music not only has exclusive and authentic tracks coming out of the continent but has been woven into tracks released by international artists - from Drake’s One Dance featuring Nigerian artist Wizkid to Beyonce’s Already featuring Ghanaian artist Shatta Wale alongside Major Lazer.  

It’s no wonder that Apple Music's Africa Now playlist highlights and celebrates Afrobeats artists as well as the music of artists across a myriad of other genres like Hip-Hop, Highlife, Alté, House, Afrobongo and so much more. Filled to the brim with the latest tracks from big-ticket artists like Mr P, Wizkid, Davido, Burna Boy, Mr JazziQ, and more, Apple Music’s Africa Now playlist is sure to meet your Afrobeats needs and more. Plus, they are currently offering 6 months free subscription to new users, making it a win-win! 

Complementing the Africa Now playlist is Africa Now Radio. New forms of African popular music fuse traditional and contemporary sensibilities, morphing into hybridized sonic fragments that connect Joburg to Nairobi via Lagos and Accra. On this Apple Music show, Nigerian-born DJ and curator Cuppy presents the latest African sounds in their lush entirety from Amapiano to Afrobeats. Expect only the latest and greatest sounds from across the continent, and update your library by adding anything that vibrates in lockstep with your beat.

Africa Now Radio airs weekly on Sundays, making it the ideal opportunity to kick back and enjoy the latest sounds straight out of Africa. Stream it at 2pm (Lagos, London), 3pm (Johannesburg, Paris), 6am (L.A.) 9am (New York) on Apple Music at http://apple.co/_AfricaNow

Experiencing the best of the African music scene is a breeze – streaming seamlessly to iPhone, iPad, Apple TV, Mac, Apple Watch, iPod touch, CarPlay, popular smart TVs, smart speakers, Android and Windows devices, and online at music.apple.com, Apple Music is the most complete music experience on the planet.

For a limited time, new customers to Apple Music on iOS and Android in Nigeria, South Africa, Ghana, Kenya, Botswana, Tanzania, Uganda, Mozambique, Cameroon, and Zambia get to enjoy the full Apple Music experience with six months free through the Shazam app.  

Returning customers also score a 3-month free trial of Apple Music – giving you the chance to immerse yourself in the rhythms of Africa. 

Browse the playlist below to get a taste of what Africa’s best has to offer and sign up to Apple Music

This post is sponsored by Apple Music produced by BrandStudio24 for Channel24.

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