Johannesburg - Marie Claire South Africa has quickly become a talking point on social media, after the magazine used popular DJ Euphonik in a campaign against woman's abuse.
Euphonik was part of a group of local male celebrities who donned high heels as part of a campaign, 'In Her Shoes.' The aim is to show that it takes a real man to stand up against gender-based violence.
But it drew fast criticism after Euphonik's ex girlfriend, Bonang Matheba commented on the magazine's Instagram post. (See our original story here)
In 2012, Bonang laid assault charges against Euphonik after the two allegedly got into a fight. Later, pictures of Bonang's beaten face were leaked to the press. Despite this, Bonang later dropped the charges and the couple reconciled.
Bonang's comments and Euphonik's reaction to her has since created debate on social networks, with some questioning why Marie Claire would use Euphonik in such a campaign, given his history.
Marie Claire editor, Aspasia Karras has defended the magazine's decision to use him in the campaign.
"The vital debate #MCInHerShoes has generated is crucial and important - we need to make violence against women central to the public debate. I thank the men who stood up for our cause - a brave act in our chauvinist society. I stand by the men who chose to participate. We welcomed @Euphonik into this campaign and view his participation in the spirit it was intended as an important declaration."
If you missed it, here's the post that started the controversy...
And Euphonik added insult to injury, posting this on Twitter.
I'll give it another 24 hours and see if the cc'd friend responds. ?? there's an African proverb about this situation pic.twitter.com/Hom3XIQPsx— Euphonik™? (@euphonik) July 21, 2015