DJ Zinhle speaks out following backlash over wig brand

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DJ Zinhle.
DJ Zinhle.
Photo: Oupa Bopape/Gallo Images
  • DJ Zinhle says "recent events" surrounding Hair Majesty have humbled her.
  • Her wig brand came under fire after a buyer shared a negative review on social media.
  • The buyer complained about a delay in receiving her order and the hair's quality.

Award-winning DJ, reality TV star and entrepreneur DJ Zinhle said the recent events surrounding her wig brand, Hair Majesty, have "humbled" her.

"As a businesswoman, I'm humbled by recent events and want to take this opportunity to inform you that we are taking all feedback seriously and are doing everything in our power to ensure that our customer promises are being met," she wrote in a caption to a lengthy statement on social media.

The DJ, who recently tied the knot, and her hair range came under fire after Thulisile Lushaba shared a review on TikTok about her experience of ordering a wig from Hair Majesty and the quality thereof on social media. Lushaba complained about the delay in receiving the wig and the quality of the more than R3 000 wig she purchased.

In the press statement, Hair Majesty said they "accept and deeply regret" that Lushaba's review did not reflect their purpose of leading and serving with "excellence in the ethnic beauty space" and promise of "sustained quality".

"In keeping to our promise of sustained quality, we accept and deeply regret that a recent customer report on a particular product did not reflect this. As an emerging business with a promising growth trajectory, we understand at the core that our biggest value proposition is and will continue to be our customers."

The statement added that the negative review "highlighted an important opportunity for us to understand our clients better". It also said that the business had "enhanced" its feedback process on its website.

"We have also started initiating stricter internal quality controls, and we will be reviewing our procedures to ramp up the integrity of our supply chain management practices and customer service," the statement continued.

The statement further said they were working on an "exciting" initiative aimed at aspiring female entrepreneurs in the beauty and haircare industry.

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