The top 3 entertainment news headlines that dominated SA's social media channels in 2020 (so far)

Zozibini Tunzi (Photo: Gallo)
Zozibini Tunzi (Photo: Gallo)

We take a look at the top three entertainment news headlines that shaped social media opinions so far this year.

From Sozimzi Mhlongo and husband, Mohale Motaung's record-breaking Showmax wedding special, to Megxit and Marc Buckner finding love on The Bachelor SA - 2020 has seen plenty of noteworthy entertainment news headlines so far.

But how did these trending topics impact South Africa on social media?  

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With the second half of the year underway, here are some insights into 2020's top trending entertainment topics (so far), with data gathered by Meltwater from 1 January to 30 June. 

TRENDING HASHTAGS 

1.#ZoziComesHome

In February, Miss Universe 2019 Zozibini Tunzi returned home for the first time after being crowned Miss Universe in Atlanta in December 2019.

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Ahead of her arrival, Zozibini told Channel24 that she couldn't wait to "feel the energy" when she landed. "This win hasn't just been about me; I share it with South Africans," she said. And, boy oh boy, did her arrival exceed her every expectation! 

She celebrated her triumphant return with a week-long homecoming tour, which stretched from Tsolo in the Eastern Cape to the Mother City.  

Addressing the crowds at the airport moments after arriving in Johannesburg, Zozi thanked South Africans for their overwhelming support. 

"I have been feeling the love of South Africans since I got crowned Miss South Africa, even before going to Miss Universe," she said. "Because of that, while I was walking on the Miss Universe stage, I knew that I was there as one body, but as I stood on that stage, I stood as millions of South Africans," she said.  

And not only did thousands of well-wishers line the streets to welcome Zozi back on home soil between January and 30 June, the hashtag #ZoziComesHome was mentioned more than 17 000 times on social media globally. 

South Africa dominated the online conversations, with 62.13% of social media mentions coming from South Africa. The US came in second and Malaysia rounded up the top 3 countries which engaged with the hashtag.

In February alone, the "#ZoziComesHome" hashtag had a total reach of 382 million people globally. 

Zozibini Tunzi
During her week-long homecoming tour, Miss Universe Zozibini Tunzi visits Canaan Academy on 10 February, 2020 in Dutywa, South Africa.

2. #MissSA2020

Following Zozibini's success at Miss Universe 2019, there was much excitement around this year's Miss South Africa pageant, especially with the organisation moving ahead with the competition, despite coronavirus concerns.

The "#MissSA2020" hashtag has already been mentioned over 62 000 times on social media this year, with mentions only picking up in May when entries opened.

Twitter was the number one social media platform that engaged with the hashtag. On 20 May, the #MissSA2020 hashtag had a social reach of 55 million people on Twitter when offensive tweets from Miss South Africa hopeful Bianca Schoombee, dating back to 2013, resurfaced.

Due to the unsavoury incident, the hashtag, "#BiancaMustFall" emerged, as angered online users called for her entry not to be considered.

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As of 30 June, the hashtag "#BiancaMustFall" had been mentioned on social media more than 11 000 times, with the hashtag reaching its all-time high on Wednesday 20 June, the day that Bianca's tweets emerged - when 25 million people engaged with "#BiancaMustFall".

The hashtag "#MissSA2020" trended once again when the organisation announced its top 15 semi-finalists on 24 June. The hashtag had a social reach of 26 million people and received an overall positive response from the South African public - scoring 68% for positive sentiment, with the announcement of the semi-finalists.

Some of the semi-finalists who have been receiving positive responses and support are Thato Mosehle, Shudufhadzo Masida, Palesa Keswa and Karishma Ramdev. 

Miss South Africa
Miss South Africa Top 15 for 2020: Top row left to right: Anarzade Omar (Gauteng), Busisiwe Mmotla (Gauteng), Melissa Nayimuli (Eastern Cape), Savannah Schutzler (Western Cape) and Karishma Ramdev (KZN). Middle row left to right: Matsepo Sithole (KZN), Natasha Joubert (Gauteng), Shudufhadzo Musida (Limpopo), Olin-Shae De La Cruz (Gauteng) and Jordan van der Vyver (Western Cape) Bottom row left to right: Thato Mosehle (North West), Palesa Keswa (Free State), Chantelle Pretorius (Gauteng), Lebogang Mahlangu (Gauteng) and Aphelele Mbiyo (Eastern Cape).

WORLD EVENTS 

3. The death of Kobe Bryant

People around the world were shocked by news of Kobe Bryant and his daughter Gianna's deaths on 26 January. 

The former NBA player was on his way to a youth basketball game with his daughter when their helicopter crashed, reported ESPN. The accident n Calabasas, California, claimed nine lives.

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On social media, "Kobe Bryant" was mentioned four million times in relation to his "death" and helicopter "crash." In South Africa, social media mentions of Kobe this year have been over 26 000.

Throughout this year, South Africa online users have consistently mentioned "Kobe Bryant" on social media, particularly on Twitter, with mentions on "Kobe Bryant" during the last week of January 2020 having a social reach of 120 million people. 

(Compiled by Graye Morkel, Source: Data gathered by Meltwater from 1 January 2020 to 30 June 2020.)