Cape Town - SA's coolest local celebs, sports personalities, radio shows and local TV soaps have been decided by the results of the thirteenth annual Sunday Times Generation Next Youth survey.
The survey polls more than five thousand youths from around the country, across more than seventy categories, and is considered the leading barometer of what SA's kids, teens and young adults find on-trend and aspirational.
Catherine Bothma, MD at HDI, stressed the fact that the influence and role celebrities play in the lives of youth is evident in the study, that youth will continuously look up to celebrities who do good, are quirky and confident and are an inspiration for them to achieve their dreams.
SA's coolest Celeb, Product and Brand winners will receive their awards at the packed Awards extravaganza at the Sandton Convention Centre on Thursday, 11 May 2017.
Whackhead Simpson will be performing MC duties.
Which celebs will be the big winners on the day? Follow @ST_GenNext on Twitter, and #GenNext2017.
Here are the top five finalists in the respective celeb categories (finalists listed in alphabetical order):
Coolest Local Male Celebs: AKA, Cassper Nyovest, Emtee, Nasty C, Trevor Noah
Coolest Local Female Celebs: Babes Wodumo, Fifi Cooper, Lira, Minnie Dlamini, Pearl Thusi
Coolest Local Music Stars: AKA, Babes Wodumo, Black Coffee, Cassper Nyovest, Nasty C
Coolest Local Sportspeople: AB de Villiers, Chad Le Clos, Itumaleng Khune, Simphiwe Tshabalala, Wayde van Niekerk
Coolest Local DJs: Black Coffee, DJ Fresh, DJ Heavy K, DJ Tira, DJ Zinhle
Coolest Local Screen Stars: Jessica Nkosi, Minnie Dlamini, Pearl Modiadie, Pearl Thusi, Trevor Noah
Coolest Local TV Soaps: 7de Laan, Empire, Isibaya, Skeem Saam, Uzalo
Coolest Radio Stations: 5FM, East Coast Radio, MetroFM, UkhoziFM, Umhlobo WeneneFM