As a dark cloud hangs over the SABC the broadcaster's viewership numbers plummet

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The struggling South African public broadcaster's TV channels are doing worse – especially SABC3.

Caught in a seemingly inescapable vicious vortex where a lack of money to buy quality international content and to make engaging local content leads to repeats, that leads to lower ratings, that leads to lower ad revenue, which means less money to create content.

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