Big Brother Naija Lockdown season draws record Showmax streaming viewership

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Big Brother Naija Lockdown.
Big Brother Naija Lockdown.
Photo: Showmax
  • Big Brother Naija season 5 has broken a Showmax video streaming record.
  • The season premiered on 19 July on DStv and Gotv as a pop-up channel.
  • The show stretches over 71 days with 22 housemates competing for a grand prize of N85 million (R3.66 million).

Showmax and DStv subscribers can get ready for more Big Brother Nigeria seasons after the latest 5th season broadcast during the Covid-19 lockdown has become a video streaming hit in Nigeria and surprisingly in South Africa and Kenya.

MultiChoice and M-Net West Africa have been surprised by the large number of subscribers who have opted to watch the new season of Big Brother Naija Lockdown through Showmax rather than on DStv or GOtv.

The latest season of Big Brother Naija that started on 19 July on DStv and GOtv as a pop-up channel and will end with the season finale on 27 September has broken a Showmax video streaming record to become the most-watched entertainment live stream on Showmax in Nigeria.

The Big Brother Naija live evictions done from the studio in Lagos are very popular video streaming viewing material and not just in Nigeria, but in South Africa and across several other African countries as well.

"A significant portion of the viewing is happening outside of Nigeria," says Showmax that is live-streaming the full show 24-hours per day.

"The evictions are the most popular part of the show, with viewing peaking at 19:00 on Sundays," says Showmax.

READ MORE | Take a tour of season 5's Big Brother Naija house

Showmax also added the Diary Room voting sessions which are not seen in the course of the live stream show and are now available on Monday evenings to watch on Showmax.

Showmax's Extra View weekly wrap-up show provides behind-the-scenes footage that viewers may have missed from the live broadcast. This is available to viewers on Monday night.

"Interestingly, while Nigeria accounts for almost 50% of the viewing hours, South Africans are also big fans, with 30% of the viewing happening in South Africa, and another 15% happening in Kenya. Ghana, Botswana, Namibia and Uganda also see notable viewing traffic for Big Brother Naija."

Showmax doesn't want to release specific viewing statistics or numbers for Big Brother Naija, but says that "Big Brother Naija Lockdown which started 19 July has already broken a Showmax live-streaming record and become the most-watched live entertainment content ever on the streaming service".

"If watched back to back, the collective number of hours of the show streamed this season already add up to almost 30 years' worth of viewing."

Showmax says that "more viewing records are expected to fall" in the run-up to the season finale.


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