MultiChoice to launch DStv Rewards as its star-tiered loyalty programme for watching TV

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You can now earn rewards for watching DStv.
You can now earn rewards for watching DStv.
Photo: Phillip Goldsberry on Unsplash
  • MultiChoice is launching a DStv Rewards loyalty programme in South Africa.
  • The new loyalty scheme will allow subscribers to earn benefits linked to the DStv universe.
  • Rewards is free to join and will live on the My DStv app and the DStv website.


MultiChoice will soon launch a new star-based DStv Rewards loyalty programme in South Africa.

The company didn't give an exact launch date for when DStv Rewards would start but said it would be "very, very soon" and that subscribers will be able to opt-in sometime during September 2020.

MultiChoice Africa launched DStv Thanks as a loyalty programme at the beginning of 2017 in the rest of Africa for subscribers who remained connected for at least three months.

ALSO READ | MultiChoice announces DStv Explora Ultra, DStv Streama decoders

While MultiChoice has not yet revealed the levels, structure or programme gaming participation dynamics for its DStv Rewards loyalty programme in South Africa, the level that a subscriber is pegged at and the type of rewards that they will qualify for will be determined by the DStv package a subscriber is on, for how long the person has been a subscriber (tenure), as well as product usage.

DStv Rewards will allocate "stars" to each DStv subscriber based on the DStv bouquet they're on, the number of years they've been with DStv, and the usage of products.

Use of additional products and services, upgrades in DStv package, and even changes to payment method will earn DStv subscribers more of these "stars" that will push up their reward level and the available rewards.

'THE ONLY CARDIO INVOLVED HAPPENS ON YOUR TV'

DStv Rewards will have no additional membership fee, but DStv subscribers will have to opt in to become a member.

MultiChoice calls DStv Rewards "the most entertaining rewards programme in South Africa" and plans to offer special DStv subscribers upgrades, DStv subscription fee discounts, "free" DStv BoxOffice movie digital tokens, Uber Eats digital discount vouchers, birthday rewards, service vouchers, Showmax discounts and additional DStv channel access.

Also planned are "money-can't-buy" exclusive experiences like access to TV star meet-and-greets, live events like a seat at award shows, sporting events and other events usually reserved for VIPs and media.

They will also offer what it calls "personalised challenges" that will have its own set of "amazing rewards".

MultiChoice says that at launch DStv Rewards will be "offering qualifying customers access to more of their favourite content with BoxOffice credits, complimentary package upgrades on their DStv anniversaries and customer birthdays".

DStv Rewards membership is free for every DStv subscriber on every DStv package and will work through the DStv app and the DStv website. In a jab to gym, health and other active sports loyalty programmes MultiChoice says "the only cardio involved happens on your TV".

MultiChoice says that DStv subscribers will be able to opt in to DStv Rewards once it launches through the DStv app or the DStv website.

DStv subscribers will be able to see their DStv Rewards on the DStv app, and MultiChoice will also communicate with subscribers through email, SMS and in-app notifications.

Once a DStv subscriber pause or cancels their DStv subscription DStv Rewards and access to new ones will also be paused until the customer resumes their subscription. MultiChoice says that some rewards may be lost and that a subscriber's reward level may also be impacted.

"We value our customers, and our goal is to make DStv as accessible to as many customers as possible at great value – but more than that, we want to be in-tune with what really resonates in South Africa, togetherness (Ubuntu) and enjoying all the best action on DStv together, from sports to reality shows," says Mark Rayner, MultiChoice South Africa CEO, in a statement.

"DStv Rewards really allow us to tap into the true nature of our customers, and we just couldn't wait to bring it to them."

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