Naomi Osaka teams up with LeBron James to tell 'bold and playful stories' with new media company

accreditation
0:00
play article
Subscribers can listen to this article
Naomi Osaka.
Naomi Osaka.
Photo: Robert Prange/Getty Images

Japanese tennis player Naomi Osaka is launching a new media company in partnership with four-time NBA champion LeBron James, aimed at telling stories that cross cultural barriers, the former world number one announced on Tuesday.

Hana Kuma, which translates to "flower bear," will produce stories that are "culturally specific but universal to all audiences" and already has multiple projects lined up, according to the Hollywood Reporter.

"What excites me is being able to inspire people and tell new stories, particularly ones that I would have wanted to see when I was a kid. I always wanted to kind of see someone like me," four-times Grand Slam champion Osaka, who has a Haitian father and Japanese mother, told the New York Times.

Osaka shared the news on Instagram. In a lengthy post she wrote: "I've built my career taking a different approach than those around me, and because my journey has been so different, it's opened my eyes to all the incredible stories out there that aren't getting told. Stories that are global, about a variety of cultures and points of view, about important social issues. That's why I'm launching Hana Kuma, a media platform focused on stories that are culturally specific but universal. Stories that are bold and playful like me."

SEE THE FULL POST HERE:

James and Maverick Carter's The SpringHill Company will serve as a financing, operations and producing partner for Hana Kuma, the paper said.

The production company is the latest project from the 24-year-old Osaka and her long-time agent Stuart Duguid.

The duo also have a sports agency named Evolve, which signed Australian tennis player Nick Kyrgios as the first member of their roster on Monday.


We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed. 
Subscribe to News24