The first episode of The Real Housewives of Durban (RHOD) launched exclusively on Showmax on Friday, 29 January, and within hours it was trending.
A review of the launch day statistics on the streaming platform reveals that RHOD has broken all previous first-day viewing records, claiming the streaming service's top spot.
The episode landed on Showmax at 00:00, with die-hard fans staying up until midnight to stream. Views started to pick up from 07:00, continuing to rise throughout the day with views peaking at 20:00. Over the last week, RHOD has remained the most popular show on Showmax.
Speaking about the success of the first episode, Candice Fangueiro, head of content at Showmax, says: "We know our reality fans come for the drama and if you're looking for fireworks, the first episode of RHOD has it all, so we're not surprised to see it break records."
The series features six successful and stylish Durban socialites: Annie Ludick, Ayanda Ncwane, Kgomotso Ndungane, Nonkanyiso Conco, Nonku Williams and Sorisha Naidoo. In the series, viewers are invited into their homes, their businesses and of course, into their drama too. The first episode ended on a bombshell as Nonku shared her connection to Ayanda, CEO of Ncwane Communications and widow of gospel legend Sfiso.
Compiled by Leandra Engelbrecht