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On My Radar | Life’s third age: Meet the perennials

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Advertising has a particular blind spot when it comes to the older demographic, which is odd, considering they generally have more disposable income than younger generations. Picture: iStock
Advertising has a particular blind spot when it comes to the older demographic, which is odd, considering they generally have more disposable income than younger generations. Picture: iStock

COLUMNIST

“Don’t worry,” I’ve been saying to people who feel that this year has been going on forever, “there are only three more years of 2020 to endure.”

In a year in which most people have been stuck staring at a computer screen (for work, shopping, gym, entertainment and, for some, even sex) time has become elastic.

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