Advertising has a particular blind spot when it comes to the older demographic, which is odd, considering they generally have more disposable income than younger generations. Picture: iStock
COLUMNIST
“Don’t worry,” I’ve been saying to people who feel that this year has been going on forever, “there are only three more years of 2020 to endure.”
In a year in which most people have been stuck staring at a computer screen (for work, shopping, gym, entertainment and, for some, even sex) time has become elastic.
Get 14 days free to read all our investigative and in-depth journalism. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed.