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I have many concerns, as I am a witness to the rise and fall of men tenderpreneurs. They eat so heartily, with such gusto, but where are the women?
Come on, bros. Where is equality? Even in corruption, we still cannot be equal too? I am proposing a 50/50 split; at least let BEE save the country, even if we run the risk of playing in the grey.
My concern as a citizen is:
Think about it: Make-up for makotis, African snail gel facials, Acrylics for the aunties, Waves to make waves. In a world of untapped feminine needs, make pretty profitable.
I have a craving to see that some woman has fleeced the government after navigating through nepotism and triumphing with:
But where to?
You see, Lindi from Bulawayo had a dream of building roads. When the opportunity came about to bid for the construction of some South African roads, she took to that bid like a duck to water. With lots of plastic, paper and swimming with the right shoals, she got that tender! And then went to work.
But Lindi has no interest in the pothole-riddled things we traverse, she has one particular road in mind: people pathways.
When the salons started popping up, it was quiet, but then the ladies learnt manicures made your hands more durable and looking good was easy and accessible.
This spawned new taxi routes and salon shuttles, and the spread of local (inexpensive) luxury had grown into the country. By the time Lindi is called out for her mismanagement of funds, her enterprise has generated billions for the economy.
Cleaned vegetables is a whole industry, because no one wants to ruin their nails!
READ: Flashy businessperson Hamilton Ndlovu banned from doing business with government
Gardening, grooming, travelling and cosmetics have spawned a whole new line of influencers and products that can rough it in the rural life, as their counterparts do in the city lights.
You see, Lindi did not just want to eat, she wanted to feed.
Studies done on male vs female households found that, while men will spend less, they spend it on themselves. Woman-led households, on the other hand, spent more, but for the benefit of the entire household, not the female head of the family.
MC Martínez and C Paterna in their study on household inequality write:
Imagine tenderpreneurs who feed the household. No Porsches crashed every week – just fabulous empires, feeding the household of South Africa.
So I ask again: Where and when are the woman eating the meals they brought home?
Please create conducive conditions for the rise of women tenderpreneurs:
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