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Media24 received several awards at the International News Media Association (INMA) 2022 Global Media Awards on Thursday, including the coveted best in Africa award in the best in show category for the Absa/City Press Money Makeover Challenge.
READ: Money Makeover | Why you don’t need a lot of money to start investing
The competition evaluates news media companies across three segments: national brands, regional brands and media groups.
This year’s was the third virtual ceremony held since the beginning of the Covid-19 pandemic. It is hoped that the next awards, to be held in New York, US, in May, will be a full-scale gathering.
Adspace24 took second place in the category for best multichannel client advertising campaign: groups for Lil-Lets Talk.
Netwerk24 came second in the best product iteration: national brands category for its re-platforming.
Since 1937, the awards have rewarded publishers and media houses for their excellence in innovation, as well as best practices by news brands in various categories, looking at best media products, advertising formats, and use of data and insights. This year, 854 entries from 252 news brands in 46 countries were received, and there were 332 finalists shortlisted. Participants covered newspapers, magazines, television, radio and digital media.
The win for the Absa/City Press Money Makeover Challenge comes at a great time, as the next instalment of the annual competition kicks off next week. From June 19, we will be able to follow the journeys of this year’s chosen contestants as they apply lessons on how to turn their finances around.
City Press personal finance editor Maya Fisher-French says the impact of the Money Makeover Challenge, not only on candidates but on the wider readership, has been immense.
Gayle Edmunds, head of content at Adspace24, explains how the challenge adds value to both clients and readers.
Eight of Media24’s editorial, product and advertising projects received honourable mentions.
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