Leading pharmaceutical retail group Clicks has been granted an interim interdict against the EFF by the Johannesburg High Court, ordering the red berets to stop intimidating its workers and customers across all its stores in South Africa.
According to the interdict, the EFF and its supporters may not take their fight against the health retail giant to their doorsteps as they have been barred from intimidating Clicks employees working at its shops or any of its operations. The EFF has also been ordered to stop threatening Clicks’ customers who are visiting its shops, or inciting violence against the commercial operations of Clicks.
The order comes after the EFF had, since Monday, targeted Clicks stores nationwide in protest over a hair advertisement supplied to it by the TRESemmé shampoo brand, which included pictures of four women, two black and two white, and described the hair of the two black women as “dry and damaged”, and “frizzy and dull”, while the images depicting the white women’s hair were described as “fine and flat” and “normal”.
Following outrage over the advert, on Monday Clicks said 425 stores had been affected across the country, while stating that “it was too early to assess the nature of the damage”.
The EFF had vowed to disrupt activities at the company’s stores until Friday.
The health retail giant has also been lambasted by Minister of Small Business Development Khumbudzo Ntshavheni, who has rejected the apology issued by Clicks management and has instead outlined alternatives that the business should follow. In a statement on Monday evening, Ntshavheni said that she considered the apology “meaningless”.
She added that: “Clicks misses the point that the offence is not only about the images that are insensitive but the fact that it represents the views of TRESemmé that are racists, and reflects the continued undermining of the beauty of African women and the violence they suffer when they are deemed not meeting certain superficial standards.
“Therefore to pull down the advert and issue a public apology cannot cut it. Clicks must remove the TRESemmé product from its shelves as an expression of their disassociation with suppliers who promote racist and insensitive marketing.”
Ntshavheni said that if Clicks management was serious about being “a proudly South African corporate citizen” and wanted to make amends for its “error”, it should reflect and put in place steps to ensure that it promotes more hair products made by South African SMMEs, for African hair, on its shelves.