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Irish whiskey brand, Jameson, launched its new concept platform dubbed Jameson Supper Club at Johannesburg’s quintessential restaurant in Rosebank, A Streetbar Named Desire, owned by Thomas Hughes, a seasoned chef and restaurateur.
The night began the moment guests approached the door, guests and artists were greeted by striking green décor, that was not only in line with the Jameson Supper Club theme - Greener Pastures - but also beautifully blended with Streetbar’s creative vertical garden designs that made for the perfect evening. As guests arrived, we received welcome drinks, which were beautifully crafted and experimental, using burnt cinnamon to completely elevate the taste of Jameson, and set the tone for what was to come throughout the night.
Jameson Supper Club launches in style with an interactive evening to remember. (Image: Supplied)
The Jameson Supper Club is an innovation to rebuild the brand after the pandemic battered many of Jameson’s outlets. This is one way the brand says it is cultivating meaningful ways to build experiences for their fans and customers.
Jameson Brand Manager Vuyisile Dlepu said, “As a brand, we have always strived to place our consumer and partner outlets at the forefront of everything we do. Together with our partner agency, RAPT Creative, we were able to not only conceptualise a campaign platform alone, but further execute it at a level that, as attested by the reaction of market, will allow us to roll it out in other provinces to ensure that the experience is shared amongst our other partner outlets.”
Event MC's Bonko Khoza and Ayanda MVP, keep guests entertained at Jameson Supper Club. (Image: Supplied)
This edition of the event boasted a star-studded guestlist and entertainment from some of South Africa’s biggest talents, DJ Lamiez Holworthy delivered a beautiful curation of all the sounds our country has loved over years, while Khuza Gogo hitmaker, DBN Gogo, set the decks on fire with an amapiano set that definitely got the party started and set the tone for the high spirits guests left with at the end of the evening.
The Jameson Supper Club was an eclectic sensory experience, with a beautiful curation of carefully thought-out foods, that came together to creatively tickle our tastebuds, but also line our stomachs so that we could enjoy the bottomless supply of the Irish whiskey.
DJ Lamiez gets on the decks and gives guests some golden oldies. (Image: Supplied)
Jameson Supper Club did a brilliant job of introducing consumers to what might pair well with the smooth whiskey. It gave consumers an all-inclusive night that changed the drinking experience, making it not only interactive, but transformative, and elegantly lavish.
It seems this is only the beginning because for whiskey lovers, and the party animals who love a classy night, the Jameson Supper Club will be making its return all over the country. The next stops will be in the Mother City – Cape Town and the coast of Durban.
Khuza Gogo hitmaker ends the night off with a bang at Jameson Supper Club. (Image: Supplied)
If you’re the kind of person who enjoys making memories, then the Jameson Supper Club is perfect for you.
You can join the conversations across social media platforms:
@JamesonSA on Facebook, Twitter and Instagram
This post and content is sponsored, written and provided by Jameson.
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