Nedbank offers to bring Ke Yona Cup final atmosphere into homes

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The Nedbank Cup trophy that Mamelodi Sundowns and Bloemfontein Celtic will contest for on Saturday nightPicture: Sydney Mahlangu / BackpagePix
The Nedbank Cup trophy that Mamelodi Sundowns and Bloemfontein Celtic will contest for on Saturday nightPicture: Sydney Mahlangu / BackpagePix

SPORT


South Africa will witness a first-of-its-kind Nedbank Cup final between Bloemfontein Celtic and Mamelodi Sundowns this weekend.

The Ke Yona Cup decider at Orlando Stadium on Saturday night will be the first time that a domestic cup final is contested behind closed doors.

As the country continues to operate under lockdown, spectators are still prohibited from attending PSL matches, which having been taking place in a biologically safe environment over the past few weeks owing to the Covid-19 coronavirus pandemic.

However, the PSL and tournament sponsors Nedbank have promised “to bring the Nedbank Cup atmosphere into South African homes”.

“The lockdown has challenged us to be creative and come up with ideas to keep the fans engaged. We are thrilled to launch the Fanmode platform in South Africa and encourage fans to show love for their favourite teams while watching safely from home. Through this digital platform, fans will be able to support their teams and see their reactions on TV during the match,” said Khensani Nobanda, group executive of marketing and communications at Nedbank.

READ: Ke Yona Cup final: Downs-Celtic battle is far more than just money

The sponsors have also lined up popular entertainers Sho Madjozi and DJ Maphorisa to uphold the tournament’s tradition of paving the way for action with an opening ceremony.

In addition to the R7 million prize money at stake for the winners, the champions will hand over a multipurpose sports court to a community that falls under the club’s jurisdiction.

According to the sponsors, the facility, which will be built in a selected Gauteng or Free State community, will be created with the aim to have the club visit as often as possible to scout talent as well as inspire and motivate the local community.

Nedbank will also be giving away prizes to fans who participate and engage the most on the Fanmode platform.


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