The always controversial AKA unveiled his latest album, titled Bhovamania, in Sandton, Johannesburg, this past week.
The project was met with much disdain as a result of his tendency to use autotune.
The rapper even went as far as giving thank you shout outs with his autotune still on.
He unveiled what was originally touted as an album, only to later be relegated to extended play (EP) status.
Perhaps this top-tier rapper turned pop star realised this was not his strongest work.
The set-up involved AKA, who is also known as the Bhova or the Supa Mega, on a small platform rapping over the backing tracks to his own records.
That’s never a winning move. The album is, in a way, inspired by wrestling and the annual pay-per-view event known as WrestleMania, a professional wrestling event produced annually in the US.
His supposed EP is split into three trains of thought – mind, heart and soul – over a soundscape with strenuous samples of Afro pop, and more traditional flavours of maskandi at times, Electro Dance Music and a heavy reliance on the electrical guitar, the only motif that ties into the idea of WrestleMania.
Hard rock was always a big part of the wrestling experience, from wrestler entry music to the theme tracks for this global spectacle.
As for the three themes tied into the album, they didn’t make much sense at first listen.
The one thing that was more than apparent is this man’s dedication to being a fully-fledged pop star.
There isn’t a lot of traditional rap on this project, much like his previous release, Touch My Blood.
Bhovamania, unfortunately, does not have the freshness that some people saw in his previous album, with many lauding Cassper Nyovest’s Any Minute Now album as a way better alternative.
The height of disappointment came when he performed a track called Mufasa, which has nothing to do with his nemesis and rival in life and raps, Nyovest.
AKA babbled between songs about how he went about emulating or imitating international rappers like Drake and 2 Chainz, which came across as some sort of justification for his underwhelming offering.
The day after the release saw him trend, but mixed reactions were expressed on Twitter.
He is a big dog in the game – as the idea of being a Bhova suggests – but he may need to offer his fans a make-up project.
He will still move units, which seems to be paramount to all rappers, but should he want to keep doing so, he’d do well to keep the views of his audience in mind.