Designer turned DJ Don Design plans to take his MondayToMonday clothing line to New York, Paris and Milan for Fashion Week 2021. This will be his first major fashion showcase – something that has the up and coming streetwear connoisseur brimming with pride.
“I’ve been invited to showcase three collections under my clothing brand MondayToMonday in New York, Paris and Milan during Fashion Week Spring 2021 which will take place in February. It’s a dream come true. When I first launched the brand in 2017, I never could’ve imagined that my first showcase would be at The Ritz Carlton in Paris or The Palazzo Serbelloni in Milan,” he exclusively and excitedly shared with City Press #Trending.
Milan’s Fashion Week has been around since 1943 while its Parisian counterpart is synonymous with names like Dior, Louis Vuitton Malletier and Givenchy, who regularly show at this esteemed series of designer exhibitions. Don considers this to be the highest honour but besides simply relishing in the opportunity as you might expect of anyone in his position, he understands that to be an African artist in any discipline requires you to do more than just make art.
“It’s a very big deal for me to able to showcase African streetwear to the rest of the world. I’m hoping this opens doors and opportunities for many up and coming young designers here in South Africa. I feel like we are up there with the best of them,” he said.
The plan is to spend six weeks overseas carrying the good word of Afro streetwear to the most prestigious runways in the world.
“I always try to consciously make an effort to bridge the gap between fashion and music from throwing events that are fashion themed. Styling music videos and collaborating with artists to make merch. I’m hoping to play a few shows while I’m out there and shoot a music video of a song off my debut project.”
His music career also reached a new peak earlier this year when the adaptable creative released the Python, his debut song with an E.P in the pipeline with a November release date.
This is naturally going to be a costly undertaking and Don is looking to acquire investors to help his vision come to fruition.
“I’m knocking on many doors to ask for assistance from the corporate sector to the government. We have come across some challenges due to the pandemic and would appreciate the help to make this happen.
“For all communications regarding how you can assist please email us on firstname.lastname@example.org.”
He told #Trending that he’s working with We Are Egg, the company responsible for bringing international brands like Off-White by Virgil Abloh, Marcelo Burlon and Heron Preston to South Africa, to open his first store at Cavendish Square in Cape Town this December. The vision is to expand to two more outlets in Durban and Johannesburg next year.
*Monday.to.Monday is available to purchase on Instagram