SA’s 50 best videos of the decade - the first 10

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Our film, production and creative industries have grown in leaps and bounds, and one place where real visual magic happens is in the format of the music video. It’s the perfect form of accessible art - a two to five minute product that conveys a creative vision in the most aesthetically pleasing, surprising, challenging, or emotive way.

#Trending has been working for weeks deciding on 50 music videos we think deserve to be mentioned among South Africa’s 50 best music videos of this decade. It's all about celebrating the industry and recognising the music video as a legitimate form of art. We asked the public, other publications, as well as industry practitioners which videos they thought should be included. The picks are across all genres, and the only criteria was that the video should have been released between 2007 and now, and that the artist should be South African, or that their creative career was shaped in South Africa (for instance musician Tresor).

We have decided to release our 50 picks in batches of 10 every week. Please note that the videos here are not ranked, but that our top 10 will be chosen out of the 50 listed and appear in ranked order in the final week.

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