The Bold Type on Showmax is perfect for millennials in media

A smart show that looks at the intricacies of navigating media in a millennial era.
A smart show that looks at the intricacies of navigating media in a millennial era.

The Bold Type
Available on Showmax
. . . . -

In millennial drama series The Bold Type, Jane, Kat, Sutton and their editor Jacqueline work at a fictional New York magazine called Scarlet.

I work in the real-life version of this world – in South Africa that is – and the trials, tribulations, people, panic and professional challenges faced by the characters are on point and accurately depicted.

The second season’s story arcs and 10 episodes are as bingeable as the first.

Beyond the Sex and the City-like relationship troubles – girls just wanna have fun, but girls also want careers, respect and meaningful relationships – The Bold Type actually offers a realistic and incredibly interesting meta look at today’s fractured media landscape, where confused traditional media is battling new social media and where the people trending inside it are having a hard time figuring out how to remain relevant, reach audiences and have real lives.

On top of that, there is pressure to try to live up to the filter versions of Instagram photos.

Questions around sexuality, love, identity, responsibility, fashion, what to post and what not post, as well as whether comments should be disabled or not are smartly interwoven into the show. It reads like a modern-media version of Carrie and her friends.

The third season of The Bold Type has already been produced, but not yet aired in the US, this time made as a show to broadcast weekly.

The main characters are believable and their challenges close to real life.

While not the main character, the best acting and in a sense the most interesting story is that of Jacqueline, the confident female editor and magazine mother figure, whose character is based on the life of former Cosmopolitan boss Joanna Coles.

Whether you’re working in media or are just interested in that world, or are young and dream of a career in media, The Bold Type offers a great perspective of how it really is to exist in that space – look and learn.

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