Ditshego (35) from Sandton is the man behind the BlesserFinder website and he likes his anonymity.
He says he has an MBA degree and quit his job a month ago to manage his new website.
“I work with my other three friends, and this is like a project to us,” he says.
“The whole idea started a month ago when a 22-year-old was shamed on social media for dating an older businessman.”
Ditshego, who has a five-year-old daughter, says the four of them started a Facebook page to match blessers with those wanting to be blessed. And within a day, they had more than 5 000 views.
“I’m not a blesser; we just saw a business opportunity in this. It’s not only about people meeting and having sex. We have over 6 million viewers on our website and over 1.4 million on Facebook.”
“We can literally sell anything. McDonald’s are advertising on our system. Soon we will be competing with Groupon and Computicket.”
At the moment, he says, they are busy filming a pilot for a reality TV show.
Ditshego says that those wishing to be blessed send a private message to them on Facebook. She also sends her pictures and states how much money she would like to be blessed with.
The administrator then posts that on the Facebook page without identifying the person. Whoever is interested in becoming the blesser emails the administrator, who will give him the blessee’s contact details.
Ditshego insists that blessers are not the same as sugar daddies.
“Blessers are young, successful businessmen. We have blessers between the ages of 19 and 39. Some of our blessers are transgenders, gays and lesbians.
“A sugar daddy has to be double the age of blessees. Sugar daddies are looking for sex while blessers aren’t necessarily doing so.”
Ditshego says he has the data to prove that most blessers are not happy with their wives and are looking for companionship from those they bless.
Most of his blessers, he says, are powerful figures who want to remain anonymous because they have something to lose.
“We make sure that BlesserFinder stays away from prostitution and pimping,” he says.
“I’d like to say this is not prostitution, there’s a long process the girls have to follow. The guys are not always looking for sex. Why would anyone pay R3 000 for sex when you can go to Hillbrow for R50?”
He says what many don’t realise is that blessers have been around for ages.
“It’s that guy who was giving you airtime. It was that one who was giving you transport money,” he says.
“Evolutionary history states that humans are sexual beings. I, for one, have never cheated on my wife and if she had to cheat on me, I’d understand. We are all designed to want pleasure.”