Put patients at the centre

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Dr Konji Sebati is CEO of the Innovative Pharmaceutical Association of SA
Dr Konji Sebati is CEO of the Innovative Pharmaceutical Association of SA

VOICES

I have seen patient-centricity defined in various ways in medical journals, research papers and pharmaceutical circles. At the core of this concept is the idea that healthcare can be administered in a way that is collaborative with patients, families and service providers. It is customised and patient-centred, but also accessible.

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