Virtual business mall: The new way of doing business in SA

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The agency was formed by three professionals who saw the need for collaboration. Photo: iStock/Gallo Images
The agency was formed by three professionals who saw the need for collaboration. Photo: iStock/Gallo Images


Entrepreneurship is the way forward and the way to grow our country. This is a topic that is highly debated by Parliament as it looks to add entrepreneurship into the curriculum.

How do things look in the business world for a small business? While much has changed over the past few decades, some fundamentals have stayed the same.

You get an accountant, a website designer, a marketer and a compliance specialist, and you pay each of them individually as they all work independently. But what if there was a better way of doing business.

What if instead of paying five invoices you could pay only one? What if instead of having five individuals you had one team? Sounds like a good deal?

Without the necessary assistance and infrastructure, they will fail.
Dean Van Der Byl

It seemed like an impossible task until the launch of the Digital Business Agency in South Africa and now businesses can now work with one agency that hosts a team of experts in various disciplines.

The agency was formed by three professionals who saw the need for collaboration.

READ: Entrepreneurs: are they born or made?

They were all successful in their own right but saw the need to better service the small businesses in the country.

Dean Van Der Byl, CEO and co-founder of the Digital Business Agency, spoke of how he expected the agency to change the way in which South Africans do business: “South Africa and the world in general are in a state of massive change, especially in the business world. And the first casualty is the small businessperson for a number of different reasons, most notably the ability to change as efficiently, effectively and speedily as possible. Without the necessary assistance and infrastructure, they will fail.”

“The Digital Business Agency wants to be at the forefront of providing small businesses owners with the knowledge, skills and infrastructure to transition this change and grow to become successful big businesses.”

How will the Digital Business Agency help businesses?

The agency has looked at the business world differently to suit the needs of young South African micro-entrepreneurs.

The agency is launching a virtual business mall that will allow businesses to have a mini-website on the mall for as little as R100 per month.

READ: Take the potential of young people seriously

This fits in with the budget of our local entrepreneurs and can help them grow their business and online presence in an organic and cost-effective way.

Growing South Africa through entrepreneurship is a highly discussed topic and the Digital Business Agency could aid this through the enablement of small businesses to reach greater audiences from the virtual business mall and through the various online business solutions it offers.


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