Thuli Madonsela | Africa should lead the use of soft power

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Thuli Madonsela asserts that the continent is well on course to being a global influence. Picture: iStock
Thuli Madonsela asserts that the continent is well on course to being a global influence. Picture: iStock

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So what is soft power? Harvard professor Joseph Nye, who is credited with coining the theory of soft power in international relations, has many definitions for the concept. My preferred one is his assertion that hard power is the power to coerce while soft power is the power to attract.

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