Let’s all Phepha! Road safety campaign launched ahead of festive season

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Lebohang Lettie Myanana The actor, singer and comedian was in attendance to spread the word of road safety this festive season. Photo: Supplied
Lebohang Lettie Myanana The actor, singer and comedian was in attendance to spread the word of road safety this festive season. Photo: Supplied

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We are getting closer to holiday time – businesses are slowing down and getting ready to close for the year, people are planning trips home, families are gearing up for the summer holidays and, sadly, road deaths spike.

Launched at the Wanderers Taxi Rank earlier this week, the Phepha (be safe in isiZulu) Road Safety Campaign is an initiative that aims to keep people mindful of road safety as they travel to various destinations across the country.

CEO of the Transport Education Training Authority Maphefo Anno-Frempong said the Phepha campaign was one of the many road safety campaigns that they embarked on throughout the year to promote road safety among road users. 

Anno-Frempong said:

We have initiated the Phepha campaign specifically to target road users during the busy festive season, when many people are travelling in and out of Gauteng.

“Furthermore, we want to encourage road users who will be celebrating their year-end festivities to make simple changes in their behaviour on the roads so that they enjoy celebrations safely.

“We enquired why deaths on the road seem to reach a pinnacle over this period – is it because of congestion on the roads, or perhaps people are more focused on getting to where they are headed in a rush and forgoing safe road usage,” he said.

Anno-Frempong touched on how this campaign would go about spreading the news to travel safely.

“We will be rolling out a series of Phepha activations during December, January and February. During the activations, our promotions team will be informing people about road safety while injecting a bit of fun into the experience. These activations will take place at taxi ranks, malls and other similar locations in Gauteng.”

The decision to launch at a taxi rank is an intriguing one.

READ: Organised crime escalates in Africa

Some of the campaign’s ambassadors also attended the launch at the Wanderers Taxi Rank, including actors Hamilton Dlamini, Mandla N, Zikhona Bali, Nompumelelo Vilakazi, Lebohang Lettie Myanana and Mduduzi Mabaso.

“We chose the taxi rank because we wanted to reach the high volume of commuters that you find at a taxi rank, especially in the early morning, when people are going to work and school,” said Anno-Frempong.

“Taxi ranks offer a captive audience of commuters and taxi drivers who are travelling for short and long distances across our country.”

These times involve safety on many fronts as using public transport in the time of Covid-19 comes with a different set of safety challenges, which this campaign is also looking to emphasise.

Phepha
The road safety initiative Phepha was launched this week at Wanderers Taxi Rank in Johannesburg. Photo: Supplied

“Many of the venues we have selected are outdoors and our promotions team will be observing Covid protocols such as keeping a safe distance, wearing masks and sanitising regularly.

“As we usher in the festive season, be cautious on the roads whether you’re a driver or a pedestrian. Avoid texting and driving and if you’re going to take alcohol, ask a trusted sober friend to drive you home. For pedestrians, wear bright clothing when you’re walking at night and avoid texting and walking. Let us all Phepha! Be aware. #SeeTomorrow.


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Phumlani S Langa 

Journalist

+27 11 713 9001
Phumlani.Sithebe@citypress.co.za
www.citypress.co.za
69 Kingsway Rd, Auckland Park
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