Can South Africans afford Black Friday?

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A quick social media survey found that 40% of people say they will not be shopping due to a lack of money, while 34% say they will be saving the money instead. Photo: Supplied/Archive
A quick social media survey found that 40% of people say they will not be shopping due to a lack of money, while 34% say they will be saving the money instead. Photo: Supplied/Archive

BUSINESS

While Black Friday is technically on November 26, most retailers take advantage of the concept and run specials all month. According to Carel van Aardt, research director at the Bureau of Market Research, since its introduction to South Africa in 2014, Black Friday has seen consumers shift their usual end-of-year spending to November, and many South Africans take advantage of the specials on offer to stock up on necessities and buy luxury items for less.

There is also an arousal effect of Black Friday, which causes people to buy stuff they normally wouldn’t.

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