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The paper found that most loyalty programme customers do not fully understand how multipartner loyalty programmes work, which means many are losing the opportunity to earn points faster. Photo: Archive.
The paper found that most loyalty programme customers do not fully understand how multipartner loyalty programmes work, which means many are losing the opportunity to earn points faster. Photo: Archive.

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According to the 2021 SA Loyalty Landscape Whitepaper, by research and consultancy firms Truth and BrandMapp, South Africans on average belong to 8.7 reward programmes.

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