You cannot see wealth because it’s subtle, but Maya Fisher-French says there are ways to live rich and build financial success.
In his book The Psychology of Money: Timeless Lessons on Wealth, Greed and Happiness, Morgan Housel speaks about the difference between being rich and being wealthy. He defines “rich” as an income you earn, because that allows you to take on debt to buy the R800 000 car, and “wealth” as an income not spent, debt not taken and cars not bought.
He argues that:
The problem is that true wealth is not visible as it cannot be captured in an Instagram post. Wealth is what you do not see because wealth is the “nice cars not purchased. The diamonds not bought. The watches not worn, the clothes forgone. Wealth is financial assets that haven’t yet been converted into the stuff you see,” writes Housel.
Most people will tell you that they want to be a millionaire – that is what drives the popularity of lotteries – yet what people actually mean is that they want to spend R1 million. Housel says this is the opposite of being a millionaire.
How many sports stars and musicians do we hear about every day who go bust because they spent their income on looking rich rather than investing to be wealthy?
Ultimately, people do want to be wealthy, but Housel argues that, while most of us want freedom and flexibility, which we would get from investments and not spending, the belief is ingrained in us that to have money is to spend money.
“We don’t get to see the restraint it takes to actually be wealthy and, since we can’t see it, it’s hard to learn about it,” he says. Housel concludes that “the world is filled with people who look modest but are actually wealthy, and people who look rich who live at the razor’s edge of insolvency. Keep this in mind when quickly judging others’ success and setting your own goals.”
While we know that we should not judge people or ourselves by the material things in our lives, we are human and there may be things that we do to make ourselves feel better. A good psychologist would probably identify why one needs to spend on flash to prove to everyone that they’ve have made it, but it is also okay to want nice things. So is there a way to feel rich while building true wealth?
In the book The Millionaire Next Door: The Surprising Secrets of America’s Wealthy, authors Thomas J Stanley and William D Danko studied the behaviour and habits of America’s millionaires and found that they do not buy new cars – they buy used cars for reliability, not image. They also found that the number one car brand bought by millionaires was Toyota, not Mercedes-Benz or BMW.
We know that blowing a high percentage of your salary on car debt is not the way to build wealth, yet for some reason South Africans place a great deal of their self-worth in the car they drive. I am often told by readers that it would be frowned on to return to one’s home town driving an entry-level car.
So fake it. Hire a car for the day or week. According to the Avis website, you can rent a Mercedes-Benz C-Class for three days (Friday to Monday) for R3 954, or R4 629 if you add in superwaiver insurance, which is a good idea. According to the Mercedes-Benz website, a C-Class will cost you about R8 100 a month in repayments over 48 months. The cost of hiring the Merc twice or three times a year would not even equal two months of those repayments.
Alternatively, you can buy the brand pre-owned. The bulk of devaluation takes place in the first four years. You can even purchase a motor plan for the second-hand car or, for better value, use an independent accredited mechanic for services.
If designer bags or clothes are really important to you, think about raiding second-hand stores. There are some people who won’t be seen in an outfit twice and donate or sell their hardly worn items to high-end second-hand stores. Chic Mamas Do Care stores in Johannesburg, Durban and Cape Town have high-end, hardly worn outfits and accessories.
Another option is to hire an outfit for a special event – when Covid is under control – whether it is a wine tasting, a Champagne festival or a wedding. This is big business in countries like the US, where you can even rent Louboutin, Prada or Jimmy Choo shoes and look fabulously rich for a fraction of the price.
Locally, we have Style Rotate, which has a range of outfits and all the necessary accessories. You pay about R400 to R1 000, depending on the outfit, but it saves you money if you are the type of person to wear an outfit only once or twice. There are other sites that focus specifically on special occasions such as weddings and balls, for example, That’s The Dress.
Renting high-end shoes and handbags is still not big business in South Africa, so perhaps there is a gap there for a budding entrepreneur.
This is a bit more challenging as the whole idea of impressing other people is to have the latest phone. But if you are prepared to have last year’s phone, you can pick it up second-hand for a third less than a new one. The iStore pre-owned shop has the iPhone 11 Pro Max 256GB for R17 000 versus a new one on Takealot for R25 999. Another way to keep prices down is to opt for a data-only package. If you are buying your phone cash, there are great data deals available and you can use data for most calls via WhatsApp, Telegram or Skype. If you want to have some airtime, buy R100 at a time – that way, it does not expire.