Advertorial | Small Businesses Win Prizes worth 2 Million Rands at the Pitch for Funding Finals

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Ideas are generated daily and some carry on to form businesses worth billions of Rands while others may not even get off the ground. Start-up entrepreneurs and small businesses generate many ideas but struggle to find the platforms to share their ideas. Pitching is one way of affording entrepreneurs an opportunity to test their business ideas to find out if the idea is bankable or attractive to investors. 

The Pitch for Funding competition offers investment ready small businesses an opportunity to showcase their ideas, innovations and business cases. It also connects entrepreneurs with non-financial support instruments required to close the investment readiness gap or post investment scale-up interventions. The primary objective of the Pitch for Funding initiative is to improve and enable access to financial and non-financial support for innovative business ideas.

This year, the Pitch for Funding competition kicked-off with virtual Art of Pitching Masterclasses held in all 9 (nine) Provinces. The Masterclasses were held to provide emerging and existing small businesses with the opportunity to learn how to pitch. This year, hundreds of small businesses entered and attended the Masterclasses, thereafter competed in the Pitch for Funding provincial finals. Independent judges, representing various stakeholders of the small business ecosystem, selected two or three winners in each province to advance to the national finals. The finalists consisted of 20 innovative small businesses with a wide variety of products and services in agriculture, engineering, tech, creative industries and locally produced cosmetics.

The finals took place on Tuesday, 30 November 2021 in Pretoria where each of the 20 finalists had an opportunity to present their 3 minute pitch to the judges and stand a chance to win a share of the R 2 million in prizes. Of the 20 competitors, 5 winners were selected and Ms Tshidi Mokoma of Rabbitville from Limpopo won the grand prize of R1 million. Rabbitville is a 100% black, female, youth-owned social enterprise who provide rabbit meat as a healthier, cheaper and leaner white meat option. They breed the rabbits using an organic and animal friendly ecosystem and are able to offer their meat cut, packaged and ready for delivery anywhere in the country.   

The other winners of the 2021 Pitch For Funding Competition were: 

  • 2nd  - Dopeshots (Free State): A design and clothing producer – Won R500 000
  • 3rd  - Zee's Flava Fusion (Gauteng): Condiment manufacturer – Won R250 000
  • 4th  - Kasi Images (Gauteng): Afrocentric/Kasi stock image repository - Won R150 000
  • 5th  - Keba Skin Products (North West): Indigenous plants based cosmetics manufacturer – Won R100 000

Rabbitville Website:

Seda is an agency of the Department of Small Business Development (DSBD) which provides non-financial support to small businesses and cooperatives through our network of branches and incubators across the country.

This post and content is sponsored, written and provided by the Small Enterprise Development Agency (Seda).


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