For men who look for the best possible shave at a great price, BIC introduces BIC Flex 2, a new razor designed to deliver an efficient and smooth shave, now at a great price!
The BIC Flex 2 brings flexible blades to a 2 blade razor for the very first time - democratising shaving performance!
BIC partnered with former football star and sports analyst Teko Modise as the face and ambassador of this new two-blade shaver.
As someone who is always on the go and needs the right razor to match his pace, the BIC Flex 2 is a good match for Teko.
“I am very excited to be partnering with BIC on the launch of their new razor. I’ve seldom used different brands and my skin didn’t always have the best reaction. I have put the BIC Flex 2 blades to the test and I am very impressed with how it performed. I believe that shaving should not be a tiresome experience and the right shaver can leave skin feeling smooth, giving men the confidence they need to go out and achieve their dreams,” said Modise.
The past few years have seen a major shift in grooming trends, with a much greater emphasis on male grooming.
BIC aims to help people master their look and style by offering blade excellence at a value price.
With the launch of its new Flex 2, you can now enjoy a smooth and reliable shaving experience without the premium price tag.
The BIC Flex 2 shaver carries some of the benefits of a more premium razor while keeping affordability a priority.
“Not everyone is familiar with the anatomy of a razor, what goes into the product design and what to look for when choosing a shaver,” says Patrick Bukasa, senior brand manager of Shavers for Southern Africa.
“The most obvious comparison is the number of blades – the more blades, the closer the shave, as seen in our BIC Flex 5 shaver. The number of blades does, however, increase the price point. In an effort to present consumers with a value proposition while still providing a superior shaving experience, we developed the BIC Flex 2 shaver, a product that offers the best of both worlds. We are happy to team up with Teko Modise to launch our new shaver and cement our leadership position in the market.”
The two movable blades in BIC Flex 2 allow for a smoother shave while ensuring that the skin stays comfortable.
It has an open blade architecture, making it easy to rinse, and an aloe vera and vitamin E strip, helping the Flex 2 to glide over the skin leaving it smooth.
The pivoting head that the blade sits on makes it easy to use and maneuver to follow the contours of the face.
BIC Flex 2 is priced at R39.95* (Recommended Selling Price) for a pack of five razors and is available at retail stores country-wide.