Master your look: How to flex brand ‘you’

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BIC Master Your Look
BIC Master Your Look


Local media personalities share their tips on how to look your best, There’s so much that goes into your “look”.

It’s the way you style your hair and your facial hair, your choice of clothing and how you wear it, the accessories that you add, your physique and the way that you carry yourself.

It’s the expression on your face, which is largely determined by your emotional state.

It’s your personal identity – it’s brand you and it’s important in a world where image has become everything.

It is important to take care of your mind as well as your body.
Expresso presenter Graeme Richards

BIC is working with a number of local celebrities to help men master their look – and stand a chance to win their share of R100 000 in prizes along the way.

“BIC Flex is not only about providing the very best in shaving technology at affordable prices, we’re dedicated to helping men step out as their most confident selves and our #MasterYourLook campaign helps us to do that,” says Patrick Bukasa, senior brand manager of shavers for BIC southern Africa.

READ: BIC launches Flex 2 shaver with Teko Modise – superior shaving at a great price

Some of South Africa’s leading men share their thoughts:

. Style icon Menzi Mcunu says: “It all starts with grooming, then you can take on anything…”

. Skeem Saam actor Austin Mothapo says: “Colours must communicate and align with the seasons; know how to play with them. Remember to keep it simple and don’t try too hard and add too many layers.”

. Expresso presenter Graeme Richards says: “It is important to take care of your mind as well as your body. When you feel good inside, it reflects on the outside too. I have been fortunate enough to stimulate my mind by finding joy in the things that make me happy and being open to doing new things such as working out and working on changing up my own style.”

Always shave in the direction that your hair naturally grows.
The Queen actor Vuyo Ngcukana

. Expresso presenter Thabiso Makhubela says: “Getting the basics right, looking after your skin and getting a haircut adds so much to mastering and elevating your look. When you trim your facial hair here and there and you neaten it up, it says a lot about the fact that you not only care about your appearance, but that you actually are doing it for yourself. Grooming is about how you want to make yourself feel first and it translates into how people receive you.”

. The Queen actor Vuyo Ngcukana says: “Always shave in the direction that your hair naturally grows.”

BIC’s #MasterYourLook campaign is aimed at starting conversations among men to create a supportive network that is not only about their outer appearance, but also shares advice on how to navigate day-to-day life.

Between now and August 1, consumers are encouraged to share how they master their looks on the BIC Facebook page to win one of 50 vouchers up for grabs from Takealot, Superbalist and Sorbet Man, each worth R2 000.

BIC master your look

Join the #MasterYourLook conversation and visit for more information.


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