Peter Tshiguvho, CEO of Metropolitan Retail at Momentum Metropolitan Holdings Ltd, believes leaders have a responsibility to unite those around them and harvest the power of the collective. Metropolitan’s latest campaign, #MyPeopleMyEverything, celebrates this.
What inspired you to build your campaign around the power of the collective?
All of us, if we look back on our lives, can identify people who have had a positive influence on our growth and achievements. We can rightfully ask ourselves the question, ‘Where would I be, had it not been for the people who have helped shape me?” Recognising the power of this collective shaping of our lives, Metropolitan has launched a campaign dubbed #MyPeopleMyEverything. It encourages South Africans to acknowledge and celebrate the people who have shaped their lives. It is built on the concept that on our own, life can be challenging, but if we tap into the power of the collective, we can achieve so much more.
What does it mean in this new context we are in now?
For many people the Covid-19 pandemic brought to the fore how dependent we are on each other and when we’re isolated, the need to be part of a collective is accentuated even more. The pandemic has also resulted in hardship for South Africans in many spheres of their lives. However, we’ve seen the positive results that can be achieved if collectives such as the health sector, business and ordinary citizens come together to fight the impact of the pandemic. Working together leads to better progress, stronger ideas and shared accountability. Through this campaign we want to encourage people to tap into these principles in their daily lives. Now, more than ever, we need to inspire the power of the collective so that we will come through this phase of our lives stronger, together.
What does the campaign mean for people?
Metropolitan has always believed that we can achieve so much more if we approach life together. We know that we can inspire each other positively if we lean on each other. In a society where individualism is often conveyed and encouraged, we forget that we are surrounded by people who shape how we think, feel, and react. We would like to remind the consumer of this powerful force in our lives, while they also consider the influence they themselves have on those around them. Hopefully consumers will also be able to reach out to institutions such as religious organisations, NGOs and financial service providers as part of their collectives to find solutions to the issues of our time.
How does the Power of the Collective fit into leadership?
Given the problems we face on a national and international level, beyond just the Covid-19 pandemic, we encourage leaders to strive to unite people and thereby harvest the power of the collective. It is not difficult to see how much more can be achieved if we pursue the common interest of those we serve, rather than pursue individual interests. This puts considerable challenges to leaders, irrespective of the sector they represent. But extraordinary times call for extraordinary leadership.
What are you hoping to achieve with this campaign?
This campaign intends to showcase and celebrate how important it is to understand the value that our people have on our growth as individuals – and vice versa. These moments enrich our lives, grooming us to be better individuals in society. Metropolitan understands that life becomes better and more enriched when we tap into each other and work together. Through the campaign we want to sensitise people to this dynamic, and also provide them with platforms to share their own stories. By doing this, they have the opportunity to recognise and celebrate those people in their lives who have enabled them to grow, achieve milestones and overcome hardship.