El Clásico, the most watched club match in world football, has an all-new brand identity.
El Clásico will see FC Barcelona and Real Madrid face off in an epic and unmissable encounter on Sunday.
LaLiga brings the game to you this weekend with activations in Durban and Johannesburg with the aim to showcase the match’s unmistakeable passion and intensity.
LaLiga South Africa will on Sunday host a special El Clásico match-viewing experience for 250 guests at The Warehouse on Durban’s South Beach, as football fans will gather to watch Barcelona host Real Madrid kicking off on the big screen at 4.15pm.
LaLiga Southern Africa’s managing director, Marcos Pelegrin said:
Oscar Mayo, executive director of LaLiga, said that for LaLiga it is very important to be as close as possible to the fans.
“We have made a big effort to promote this iconic game on the international stage. With each event we want to showcase the new visual identity of this encounter as well as sharing different experiences with LaLiga, Real Madrid and FC Barcelona fans around the world as we celebrate and revel in this legendary clash of clubs,” said Mayo.
“Over 4 500 people – among them Johannesburg’s Urban Pantsula and So Dope dance crews – are taking part in over 50 activations unveiling El Clásico’s new brand identity and logo reflecting the essence of this iconic football encounter: rivalry, strength, passion, technology, innovation, dynamism, spectacle and global reach.
“Johannesburg’s Fourways Mall and locations around the city came to life this week with cryptic, energetic dance performances and audiovisual projections revealing the new El Clásico brand identity, as dope dance and pantsula moves formed part of El Clásico’s exciting new global reveal,” La Liga explained in a press release.
Other global El Clásico highlight events include a screening of the match in Turkey with over 300 participants and a special event in Mexico City featuring the decorative trajinera boats of Xochimilco. Other countries such as China will also host match screenings, while Colombia will celebrate with an event in Medellín’s famous Comuna 13.
With the new El Clásico image, LaLiga aims to build an important asset that will help enhance the brand value of the competition and its clubs.
LALiga SA Media