PSL clubs rub hands with glee while new sponsorship prize money is loading

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New DStv Premiership trophy
New DStv Premiership trophy

SPORT


Expectations are that satellite broadcaster DStv will up the stakes after it took over as the title sponsor of the PSL’s premier division, which will now be called the DStv Premiership.

This is based on the huge fee the outgoing sponsor, Absa, was paying the league. The financial services firm was forking out about R130 million per season.

Last season, Mamelodi Sundowns pocketed a cool R15 million after being crowned the champions.

Now Premiership clubs are rubbing their hands with glee as they anticipate an improved prize money breakdown.

The issue of the prize money will be decided by the NEC at our meeting on Tuesday
PSL chairperson Irvin Khoza

The PSL national executive committee (NEC) will meet on Tuesday to deliberate on among other things, the prize money.

READ: PSL unveils DStv as main sponsor of premier division

PSL chairperson Irvin Khoza confirmed, during a televised press conference to announce the new sponsorship deal, that the new prize structure would be discussed next week.

“The issue of the prize money will be decided by the NEC at our meeting on Tuesday. A decision for the date to restart the season will also be made then,” Khoza said.

“Our initial plan was to start on October 9 but that date falls under the Fifa week so we will have to come up with a new date.”

The DStv sponsorship deal consolidates the lucrative relationship between the PSL and the MultiChoice group worth millions.

SuperSport International is the broadcast partner of the PSL, while the group also sponsors the MultiChoice Diski Challenge.

SuperSport TV has held the broadcast rights of the PSL since 2007. The league’s financial statement tabled at its annual general meeting last November showed that the SuperSport International paid the PSL R600 million.


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Gomolemo Motshwane  

Sport journalist

+27 11 713 9001
gomolemo.motshwane@citypress.co.za
www.citypress.co.za
69 Kingsway Rd, Auckland Park
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