‘PSL is sitting on a gold mine’

accreditation
Share your Subscriber Article
You have 5 articles to share every month. Send this story to a friend!
0:00
play article
Subscribers can listen to this article
A quick glance at the DStv Premiership shows that less than half the clubs have title sponsors on the front of their jerseys – or even on the sleeves of their shirts. Photo: Supplied
A quick glance at the DStv Premiership shows that less than half the clubs have title sponsors on the front of their jerseys – or even on the sleeves of their shirts. Photo: Supplied

SPORT

Following PSL boss Khoza’s admission that sustainability was a huge challenge for South African professional clubs, Daniel Mothowagae assesses the landscape of club sponsorship.

The high rate at which PSL clubs are being sold is not an ideal situation, but local football still has an opportunity to prove to brands that it can provide a good return on investment to the rights holders.

Support independent journalism
Subscribe to News24 for just R75 per month to read all our investigative and in-depth journalism. You can cancel any time.
Subscribe
Already a subscriber? Sign in

E-Editions

Read the digital editions of City Press here.
Read now
Voting Booth
With less than two weeks to go to election day, political parties are ramping up their campaigning, bringing out influencers and celebs at their rallies. Do you think bringing out DJs, celebs and musicians will work to win votes?
Please select an option Oops! Something went wrong, please try again later.
Results
I'm not influenced
89% - 78 votes
A gig is gig
7% - 6 votes
Need more of it
5% - 4 votes
Vote