PSL unveils DStv as main sponsor of premier division

accreditation
0:00
play article
Subscribers can listen to this article
DStv has been announced as the new main sponsor for the Premier Soccer League
DStv has been announced as the new main sponsor for the Premier Soccer League

SPORT


The PSL chairperson Irvin Khoza confirmed on Thursday that DStv is the new sponsor of the premier division. During a live broadcast, Khoza announced that the league would now be known as the DStv Premiership.

The pay-TV giant has replaced banking group Absa as the main sponsor.

We are joined at the hip to produce enhanced consumption of the best product for our deserving supporters
Irvin Khoza

The sponsorship consolidates the lucrative relationship between the PSL and the MultiChoice Group. SuperSport International is the broadcast partner of the PSL, and the group also sponsors the MultiChoice Diski Challenge, the PSL’s reserve league.

The new PSL season is set to begin next month, though a specific date has not yet been confirmed. Last season’s prize money was R15 million, and it remains to be seen if this will increase.

READ: We trust Khoza to find a new sponsor – PSL

PSL Chairman Irvin Khoza said: “As the PSL continues to innovate with a quest to improve its product, it will have a full backing of DStv, whose offering requires an abundance of local content. There is no “them and us,” said Khoza.

“We are joined at the hip to produce enhanced consumption of the best product for our deserving supporters.”


facebook
twitter
linkedin
instagram

Gomolemo Motshwane  

Sport journalist

+27 11 713 9001
gomolemo.motshwane@citypress.co.za
www.citypress.co.za
69 Kingsway Rd, Auckland Park

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed. 
Subscribe to News24

E-Editions

Read the digital editions of City Press here.
Read now
Voting Booth
A new report by the Electoral Integrity Project, which looks at the quality of electoral integrity worldwide, has identified South Africa as having the second-highest level of integrity in its elections in Africa. Do you agree with the report?
Please select an option Oops! Something went wrong, please try again later.
Results
No
42% - 38 votes
Yes
27% - 24 votes
We should be first
31% - 28 votes
Vote