When Tlhopie Motsepe took over from his father, mining mogul Patrice Motsepe, as the chairperson of Mamelodi Sundowns, the 32-year-old has on the few occasions he accepted media interviews hinted at new innovations he’ll bring to the Tshwane powerhouse.
This week, the junior Motsepe launched the club’s digital magazine.
Writing in his first Chairman’s Letter, as he embarks on his first full season as Sundowns chairperson, Tlhopie outlined “three goals for management to achieve”, parts of which will be driven by the club’s former players Teko Modise and Tiyani Mabunda.
The two have been confirmed as Sundowns ambassadors.
Modise, who played for the club between 2011 and 2017, is the brand ambassador. The 38-year-old will “focus on brand partnerships and sponsorship activations, as well as playing an important role in bringing the supporters closer to the club through social media and in-person initiatives”, Modise told Mamelodi Sundowns Magazine.
“To be back here is something that I thought would never happen. I have won trophies with the club and have memories here with all the superstars I played with.
“Being back as a brand ambassador is an exciting journey; the supporters are always thrilled when they can identify with a personality who can relate to them.”
Mabunda, meanwhile, has been confirmed as the club’s community ambassador. He is set to “be a bridge between the club and its various communities of supporters”.
The 33-year-old will also be involved in the club’s community outreach division, the Mamelodi Sundowns Foundation, which will be launched later this year.
The project will focus on youth, education and sports development, according to the club.
Motsepe, who usually keeps a low profile, recently told City Press: “With time, we might see a little bit more of the club being exciting off the field, trying to inspire. It always goes back to inspiring people through sport.
“I am hoping to introduce the sort of element that can leave people more inspired in terms of the game, and I’m very proud of what our marketing team is doing.”