Analysis | Local celebrities 'sell out' local brands in favour of international houses

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An overwhelming amount of support is poured out for all our entertainment favourites, but where is the evidence that the support is reciprocated. Photo: instagram
An overwhelming amount of support is poured out for all our entertainment favourites, but where is the evidence that the support is reciprocated. Photo: instagram

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South Africa is on the come-up. From our very own Thuso Mbedu, who is occupying the big screen, and our wonderkind genre amapiano making international strides, to Master KG taking the top spot on more than nine international music charts with his hit single Jerusalema, home-grown talent is making big strides on the global entertainment front.

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