Within the Flowers Are Nice founding story, there is a line that stands out and sums up the ethos of the brand. “Instead of the devil in the detail,” it reads, “we’ll always give you angel energy.”
The brainchild of Nabeela Flowers, the brand was established in the last quarter of 2020 and aims to go beyond its local base to appeal to femme-identifying streetwear lovers who are looking to wear more than trends.